The Fonda Blog

Crumbl Cookies set to open doors this week in Mentor (Ohio)

National chain aims to draw people in with sweet smells

By Jean Bonchak – Published July 27, 2021

In a move that would make Cookie Monster happy, Crumbl Cookies is set to open its doors in Mentor (Ohio). The new shop. with its modern, minimalist interior, is set to host a grand opening on July 30 at 9662 Mentor Ave., across from Target. Currently paired with its distinctive setup is a singular product — enormous cookies created in more than 150 specialty flavors that are offered on a weekly rotating basis.

A prolific research and development department in Utah, where Crumbl Cookies originated, develops new recipes “inspired by popular flavors, foods, desserts of all kinds — from pies to cakes to candies and more,” according to the company website. A themed “Carnival” week recently tendered caramel apple, cotton candy and cinnamon fry bread varieties, along with chilled sugar and milk chocolate chip, the only staple selections on hand daily.

Andrew Fonda, who moved to Mentor from Montana to open the franchise, worked as a chemical engineer prior to specializing in the sweet treats.  He said that his initial introduction to Crumbl Cookies while visiting a shop a few years ago was an enticing experience. “The open bakery… you smell the cookies, see the cookies, it was kind of a cool space,” he said.  Based on a suggestion from friends, he decided to check out the Northeast Ohio market, scouting possible locations. Ultimately, Mentor fit the bill.  “We really like the Mentor area and the communities surrounding it, and we chose a convenient location where people will already be out shopping,” he said. “It’s a great retail area.”

Visitors to the store will find sleek black-and-white décor accompanied by punches of pink, a confectionary color used for their streamlined, signature cookie boxes. An open-concept kitchen allows patrons to take a peek at the baking process from its beginning, blending ingredients from scratch, to the final decorated product. Orders can be placed online or in-house. Delivery is also available. Fonda noted that the bulk of business takes place on site, where customers capture the cookies’ sweet, sugary smells.

Since its inception approximately four years ago, more than 200 Crumbl Cookies stores have opened in 32 states, and several more are planned. Fonda is already working on an additional establishment for the Mayfield area. A huge social media presence definitely has helped the company’s quick and steady growth. The first TikTok video featuring its cookies drew more than a million views. And its “Unbox the Pink Box” YouTube videos, which cleverly introduce the four specialty cookies being featured for the week, typically garner thousands of looks.

A June article titled “How Crumbl Cookies took over TikTok” by Maile McCann on modernretail.com states that “The keys to the brand’s success are a rotating flavor drop model, social media savvy and a commitment to digital integration at every touchpoint.” Among the batches and varieties presented, one cookie flavor rises to the top layer of crowd favorites. “Our milk chocolate chip is a staple on our menu for a reason,” said Anna Tibbitts, the company’s public relations specialist. “It’s not only award-winning but was the first cookie on our menu when Crumbl started.”

All cookies are boxed and may be purchased separately or in four-, six- or 12-pack assortments. Smaller-sized cookies are available for catering orders only. Boxes can also be customized with a bow, sticker and note for special gift-giving. Store hours are 8 a.m. to 10 p.m. Mondays through Thursdays; 8 a.m. to midnight Fridays and Saturdays; and closed Sundays.

written by admin \\ tags: Business, Food, Midwest

Weathered Ground Brewery breaks ground in Cool Ridge

By Jordan Nelson – Register-Herald Reporter – Aug 6, 2017

Weathered Ground Brewery, located on a high-country 30-acre farm in Cool Ridge, has been a brewery-in-planning for two years. Saturday, it officially opened its doors, offering that distinct craft beer taste to anticipating locals. A joint effort between husband and wife, Sam and Aryn Fonda decided they wanted to move back near Aryn’s childhood home of Daniels, and search for the craft beer business opportunity. “We had been living in Charlotte, N.C., for the past six years,” Aryn Fonda said. “We wanted to move back to where I grew up, and after having our daughter, Willa, we finally did so.”

Aryn said she and her husband found a farm in Cool Ridge, and decided not only to open up a brewery, but to live on the property as well. “Growing up here, I have a special connection with this place, and we wanted to bring something to southern West Virginia that we thought many people would love.” Aryn’s husband Sam worked at two breweries in Charlotte in the past, so they were able to transfer their knowledge of the subject into their own business. “We wanted to do our own thing, and this is something we have always been interested in,” she said. “We have wanted to grow organically for a number of years and use those items for our brews.”

With Winterplace Ski Resort just up the road from the brewery, both Sam and Aryn hope during the winter season Weathered Ground will be an attraction to tourists. “There are so many outdoor opportunities out within this area,” she said. “We are hoping to expand that even more with our brewery to not only locals, but to the people that come and visit the state.”

Carter Lewis, of Charlotte, N.C., drove to Cool Ridge for the brewery opening. He said he did not want to miss out on the event. “I’ve heard that the brew master, one of the owners, is actually from Charlotte as well, so it’s really something to learn that he’s bringing his knowledge here,” Lewis said. “I think this will do something great for this small community,” he said, while sipping one of the many brews available at the facility. “So far, every one of the beers taste really good.”

Sam Fonda said the brewery plans to hire only local employees. “We want to provide opportunities for people around here, and we don’t want to stray away from that.” Sam said the idea for the name Weathered Ground came to him and Aryn once they learned of the history of the land. “A lot of animals were raised out here, and a couple of generations of families lived out here as well,” he said. “We believe the property is weathered by people and nature, and it was a name that stuck and had meaning.” Sam explained his nervousness about opening something new in the area, and said sometimes the anxiety sets in. “We have a few panic attacks every now and again,” he said with a laugh. “But we are confident in the beer we make, and we are confident in the type of people we are. All we really want to do is bring something cool to the area, and we really hope it works out.”

Within a barn-like building, the dining area of Weathered Ground houses spacious seating, high ceilings and a full-size bar on the back wall, offering several brews, coffee and other non-alcoholic beverages. During the grand opening Saturday, local musical favorite The Kind Thieves, along with Vessel, a band based out of Louisville, Ky., performed to customers outdoors at the back fields of the brewery, where picnic tables are placed all around. Customers were able to enjoy a cold brew indoors, or take their brew outdoors to enjoy music and company.

Christina Wright, of Oak Hill, said she had heard some buzzing about the new brewery and wanted to come check it out for herself. “I’m highly impressed,” Wright said. “There’s breweries in the Fayetteville and Lewisburg area, but they’re all usually closed off to the public, nothing like this.” Wright said she thinks Weathered Grounds will be a big plus to not just the Cool Ridge area, but throughout the state as a whole. “I really enjoy these types of venues, and I will definitely continue to come back.”

Aryn said since they have just opened, their food menu will be based on simple, more snack-related items. “We have some really good snacks people will want to try out, though,” she said. “We’re going to have chicken salad sliders, pepperoni rolls, just a lot of finger foods.” She said if the brewery progresses and expands as she and Sam hope, they will expand their menu with more lunch and dinner items.

For now, hours for Weathered Ground are Thursday from 4 to 9 p.m., Friday from 4 to 10 p.m., Saturday from noon to 10 p.m., and Sunday from 1 to 6 p.m. Aryn said those hours might expand as more staff becomes available. “We’re just really excited to finally be open, and we hope it’s a big hit.”

Links: Website, Facebook, Instagram, Video

written by admin \\ tags: Achievements, Business, Farming, Food